tranny-beer  LGBT Groups Think That The Transgender Beer Is Not ‘Diverse’ Enough tranny beerBrewdog, a Scottish craft beer company, announced their launch of a “non-binary, postgender beer” last week, which they called “No Label.” While the label was created in partnership with an LGBT group, the beer has stirred up controversy with some in the LGBT community, who claim that it “undermines” the diversity of the trans community. [1] “No Label is the world’s first ‘non-binary, postgender beer’ designed to reflect the diversity of the area and champion inclusivity,” according to Brewdog’s website. “This 4.6% ABV Kölsch has been brewed with hops that have changed sex from female to male flowers prior to harvest.” Generally only female hops are used in the brewing process because male hops don’t flower properly. But according to BrewDog, the gender-transforming Jester hops allow male flowers to grow, adding “diversity” to brewing and preventing waste. “We have used these to emphasise that, just like humans, beer can be whatever the hell it wants to be, and proud of it,” it stated. [3] The sex change won’t have much effect on the taste of the hops, but does make for a nice bit of marketing. [10] James Watt, BrewDog co-founder, said: “No Label is a new level of innovation in beer, smashing stereotypes surrounding the brewing process and using hops discarded by the brewing industry due to their ‘gender issues’. “Producing this non-binary, post-gender beer has been a long and careful process and we’re sure that many so-called beer purists will question its legitimacy; but we care more about freedom than labels. Diversity makes everyone and everything richer.” [5] [7] The launch of the beer coincides with the opening of BrewDog’s new bar in Soho, London. The area was once the city’s red light district but is now a more mainstream nightlife hotspot. [17] No Label will be debuted on Nov. 6 at BrewDog Soho in London. A bottle of No Label can be purchased online for £1.95 ($3.00). [14]

The announcement also stated that the beer was created in partnership with “LGBTQI+ events organisers Queerest of the Queer; an organization that celebrates the diversity and talent of the LGBTQI+ community. We are donating all profits from the sale of No Label to Queerest of the Queer to in turn support charities aiding transgender youth communities.” [1] James Watt, the founder and CEO of BrewDog, told Business Insider that the beer was not a gimmick or marketing ploy and is a genuine attempt to help the LGBTQI+ community. [17]

All of this sounds very nice but unfortunately not all LGBT activists are on board with the campaign. First they bitched about the charities involved complaining that “the listed organizations are umbrella charities that are not trans specific.” [9] Then, a spokesperson for London-based rights group Stonewall explained to the Independent that the whole thing is misleading because although the “No Label” concept is encouraging, “many trans people do not transition, or identify with binary genders, and BrewDog’s language undermines that.” [6] Then Vice News went on record denying the claim that “beer can be whatever the hell it wants to be”:

Let’s stop right there. Beer cannot “be whatever the hell it wants to be.” Beer can only be beer. It can’t grow legs and decide it wants to compete in the Olympics. It can’t run for President of the United States. All it can really do is cause a chemical imbalance in people that leads either to violent human interaction outside pubs, or intimate human interaction inside bedrooms. [2]

The PR people at Brewdog tells their customer that every precautions have been taken to market this product “right” and that they went to great length in order not to offend anybody:

We’re well aware that transgender [sic] is a highly sensitive subject, and we were keen not to cause offence to anyone, so wanted to work with a transgender group to ensure we got the language right—hence why we’ve been careful to use the term ‘non-binary transgender.’ [2]

Well, as you might expect, some people are offended anyway. The Huffington Post says that this initiative is offensive because it is “conflating booze and the collective struggle of a marginalized set of people.” To make sure that we feel bad about it they reminds us that 90% of trans people report they have been harassed in the work place (Momentum, June 2012), and 65% of respondents who experienced such violence at work have attempted suicide (the Williams Institute Report, January 2014). [16] Vice News are quick to point out that this “transgender beer” business is just another money making racket:

BrewDog’s “non-binary” beer is really a gimmick intended to placate people angry over the company’s recent transphobic promotional video, which managed to mock transpeople, sex workers, and the homeless in one fell swoop. Presumably, it’s only a matter of time before we’re drinking “sex worker beers” shaped like dildos and a “homeless beer” you can only drink from a paper bag. [2]

The half-witted liberals at The Mary Sue are saying almost the same thing:

Beers can’t be transgender. Let me say that again. Beers cannot be transgender. Labelling it as such–and they are labelling it, despite what the name might suggest–is problematic, and at worst, harmful. In simplest terms, what’s happening here can be called appropriation. One marginalized group’s identity is being appropriated in order to sell a beer. It’s disrespectful and defeats the very purpose they aim for, which is, ostensibly, to prove that they’ve learned something about respect with regards to diversity. [9]

quinnnn  LGBT Groups Think That The Transgender Beer Is Not ‘Diverse’ Enough quinnnn kingkortney  LGBT Groups Think That The Transgender Beer Is Not ‘Diverse’ Enough kingkortney

Trans Media Watch’s Jennie Kermode discussed the ballyhoo with Gay Star News:

We welcome BrewDog’s support for trans charities, but we hope it will show more sensitivity and awareness in promoting this beer than it did in its recent advert, which a lot of trans people were unhappy about. We also hope the beer is good enough to do justice to its name. [12]

In short, in the eyes of liberals and most of the LGBTQ community, the whole operation is a disaster. According to The Mary Sue “all they actually did with “No Label” was set the conversation back. They’ve shown that they still have a massive gap in understanding, coming up short with this attempt at fostering inclusivity.” [9]

No Label isn’t BrewDog’s first attempt at getting involved with LGBTQ campaigns and they are no stranger to controversy either. The brewer launched an ad in September parodying trans women, and sex workers that many found to be offensive towards the LGBT community. It sparked a petition demanding that the company pull the video. BrewDog responded with a blog post rejecting “that anything or anyone in the video is subject to ridicule or fear other than [itself].” The post included a list of groups that BrewDog says it does discriminate against, which ended with “armchair clicktivists,” a not-so-subtle crack at those who signed the petition. [3] Last year, they concocted the “Hello My Name is Vladimir” beer in response to Putin’s anti-gay laws, with 50 percent of proceeds going to LGBT rights charity Stonewall (not to gay organisations in Russia, mind). [2]

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[1] Lauretta Brown, LGBT Groups Deem Transgender Beer Not ‘Diverse’ Enough, ‘Inflammatory’, CNS News, November 9, 2015 | 2:56 PM EST
[2] Anthony Lorenzo, Why Drinking ‘Transgender Beer’ Won’t Help the LGBT Community, Munchies Vice, November 6, 2015 / 6:00 am
[3] Michal Addady, This Craft Brewer’s ‘Transgender’ Beer is Causing Controversy, Fortune, November 6, 2015, 9:19 AM EST
[4] Nick Duffy, Apparently this is the world’s first ‘transgender’ beer, Pink News, 4th November 2015, 10:34 AM
[5] Lucy Clarke-Billings, London bar to sell world’s first transgender beer brewed from hermaphrodite hops, The Telegraph, 1:30PM GMT 04 Nov 2015
[6] Hazel Sheffield, BrewDog’s ‘transgender beer’ undermines the diversity of the trans movement, Stonewall says, The Independent, Wednesday 4 November 2015
[8] Elizabeth Daley, It’s Here, It’s Queer, It’s … Trans Beer?, Advocate, November 04 2015 9:24 AM EST
[9] Jessica Lachenal, Brewdog Develops “World’s First Transgender Beer,” Completely Missing the Point of Everything Forever, The Mary Sue, Wednesday, November 4th 2015 at 2:05 pm
[10] BEN NORUM, brings transgender beer to Soho, Evening Standard, Wednesday 4 November 2015
[13] Rebecca Vipond Brink, You Will Not Get Me To Buy This “Transgender Beer”, The Frisky, November 4, 2015 – 10:03 am
[14] Ashley Rae Goldenberg, BrewDog Debuts the World’s First ‘Non-Binary, Transgender Beer’, MRCTV, November 4, 2015 11:44am ET
[15] Samantha Cowan, Brewery Follows Ad Called Homophobic with ‘World’s First Transgender Beer’, Yahoo News, November 7, 2015 7:22 PM
[16] Claudia Canavan, Why BrewDog’s ‘Transgender Beer’ Totally, Utterly, Misses the Point, The Huffington Post, 08/11/2015 20:07 GMT
[20] Adam Salandra, Scottish Brewery Launches World’s First “Transgender” Beer, New Now Next, 11/4/2015
[21] What do you think about… Brewdog’s ‘transgender’ beer, Scotsman Food and Drink, November 6, 2015
[22] Eve Hartley, BrewDog Launch Worlds First ‘Transgender Beer’, Confusion And Anger Ensues, The Huffington Post UK, 04/11/2015 14:44 GMT
[23] BrewDog release “transgender beer”, Wonderland, November 5th, 2015
[24] Daniel Megarry, World’s first “transgender beer” launching this week, Gay Times, 11:47 4th November 2015

 

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Bill Wallace is a self-fashioned writter, a computer programmer and cybermarketer from Quebec City, Canada who decided to enter the political arena after his disillusionment with the socialist system under which he was living in the french canadian province of Quebec.

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